Corporate Communications & Public Relations

Integrated Shareholder and Corporate Communications

Effective investor and corporate communications are core deliverables that serve as a foundation for our strategic success. Our shareholder and corporate communications efforts incorporate effective presentations and investment theses development, professional press release drafting, earnings call script management, investor inquiry response, media management and crisis communications, investor inquiry management ensuring the right message is not just delivered, but also received.

Editorial Calendar Development & Management

We pursue a communications approach first by developing a regularly planned editorial calendar of press releases emphasizing positive attributes of client stories, which we assist in curating, as needed. Subjects often include:

• New inter-quarter customer acquisitions
• New business/product pipeline developments
• Strategic Partnerships
• Key Milestone Achievements
• Mergers and Acquisitions Developments
• Key New Hires
• Roadshow and Conference Attendance
• Earnings Results and other corporate developments

Public & Media Relations

CORE IR conducts relevant, targeted PR and media outreach seeking to achieve media placements and increased media coverage, including message review for media pertinence; Media list development covering national and local business, trades, Media follow up on news – emails to entire list, with key follow up calls, generally 25-30 calls per story; Proactive story development, followed by media outreach to create new stories outside of the individual news pegs; Advocacy relations to key advocacy groups to promote good relations, taking advantage of their media channels for news uptake; Issues management – creating talking point and Q&A documents to ensure one voice with potential issues.

Digital Media

As part of our public relations deliverables, CORE IR conducts strategic activities within the sphere of digital and social media. We leverage clients’ Social Media presence with their newswire services distribution to ensure that press releases and filings are posted to their Social Media platforms (Twitter, Facebook, Linked, etc). In addition, we utilize available tools to add social media tags to relevant communications, including hashtags (#wordorphrase) and $COMPANY (ticker symbols) to call out for those who follow clients on social media. Finally, where appropriate, we integrate our public relations activities into companies’ social resources, including posting published stories and short blurbs that correspond to our media pitches, as well as pulling out statements made by company leadership in public forums.

Additional Services

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